10 Best Insurance Marketing Strategy Ideas

The insurance industry is a competitive one, if you’re looking to get more recognition, so are hundreds of other companies and agents. That is why you should always find ways to stand out from the crowd, and that can only be done through comprehensive marketing strategies. Here are some of the best ideas for insurance marketing.

1. Go For Consistent Branding

All marketing efforts are futile if you do not make sure your brand is consistent throughout all platforms. This goes for your brand image, colors, logo, and even the content you post on all platforms. You must have the same messaging and tone across your social media so that with time, you become easily recognizable. It also helps when you differentiate your brand from others by incorporating a personal side or a unique story.

2. Consider Podcasting

Now you might think that we are about to advise you to start your own insurance podcast, but that’s not quite the case. An even better idea for marketing using the podcasting platforms is partnering with already-established podcasters! Find people who already built their podcast audience and have gained their trust and suggest a collaboration. If you specialize in car or home insurance, find podcasters talking about the same niche and work from there.

3. Utilize Referral Marketing

To take the idea of collaboration to another level is to use referral marketing as a strategy. The idea of it is simple yet its results are huge. All you have to do is find another business, a blogger, or even a loyal client, and give them some content regarding your insurance agency to use in referring people in exchange for an incentive such as a discount. You can also use your automated e-mails to clients to encourage referrals by sending out emails that detail getting a gift or discount when they refer to you.

4. Use Google Reviews

Almost everyone now checks reviews before purchasing a product or dealing with a certain service provider. That’s why it should be included in your marketing efforts to encourage reviews, especially Google reviews. You can add it to your emails and on social media platforms for easier access. It’s also important that you know how to deal with negative reviews and respond to them with grace and ensure customer satisfaction.

5. Create a PPC Campaign

While organic reach is always great, you don’t have to solely rely on it to gain customers. Pay-per-click ads (PPC) are one of the most effective marketing tools, especially in the insurance industry. Even though it can be expensive, when done right, it can take your agency to a whole new level. They allow you to target a very specific audience with a certain budget for certain keywords. They enable you to appear in search engines above organic listing and you only pay when a client clicks your ad. This way you get only customers who are serious and ready to choose an insurance company or agent.

6. Optimize for Search Engines

Search engine optimization (SEO) is one of the best insurance internet marketing strategies you can implement for your company. When done right, a successful SEO strategy will have you ranking high in search results for keywords regarding your insurance company. Make sure you implement both on-page and off-page SEO techniques for maximum results. Choose the main keyword to rank for and optimize your content to include it.  Things like having a mobile-friendly site and optimizing title tags and meta descriptions also go a long way.

7. Enhance E-mail Marketing

Email marketing is one of the oldest and still effective marketing strategies. In the insurance industry, it’s one of the best ways to stay connected to possible clients. That’s why it’s important to improve your email marketing strategy to better tailor your business purposes. You can send out personalized thank-you emails after they are finished with their business with you. You can also use emails to share your newsletters or to answer FAQs regarding insurance.

8. Establish Social Media Presence

No business nowadays can make it without a social media presence, and the same goes for insurance companies and agents. Establishing an online presence develops a bond of trust and familiarity between your business and your potential and current clients. Make sure you are creating and sharing quality content on your social media profiles to encourage engagement and reach more potential clients. It’s worth it to invest in paid ads to promote certain posts that would expand your reach. This would be a point of strength if you do it right since most insurance agents either don’t pay attention to social media or use it poorly.

9. Prioritize Content

The best insurance marketing you can do is offer your clients quality content that is both informational and engaging. Most people do their fair share of research before spending thousands of dollars on an insurance policy. Providing detailed information on policies and their prices will give you headway among competitors. A good content marketing strategy will slowly but surely build you a loyal customer base. So, make sure your content is original, relevant, and targets the right audience.

10. Host Webinars

An original insurance marketing strategy that also plays on offering informational content is conducting webinars. Whether you choose to do it live or pre-recorded, it’s a great way to gain new clients, bring in leads, and increase your brand awareness. All you have to do is choose an engaging topic related to your services that you think people will be interested in, create a script, and go live! If you have a worthy script, you can even use it for a PPC or include it in your email autoresponder sequence, especially if it has valuable content on insurance policies. There you have it, these are some of the best insurance marketing practices you can follow to expand your reach and gain new clients. You just need to have the right tools and necessary knowledge to implement them in an effective way, and the results will impress you!